Cultural and creative industries
In addition to the intrinsic value of culture, a city filled with creativity and a broad cultural offering is attractive to live in, to visit or to establish a business in. This is why support for the cultural and creative industries in the Gothenburg region is important, as it helps to create a vibrant city with something for everyone.
A diverse industry that generates competiveness
The people, meeting places, manifestations and innovations from the Gothenburg region’s creative and cultural industries now have a reach that extends far beyond the boundaries of the region: there are few who do not recognise the names Laleh, Göteborg Book Fair, Gothenburg Symphony Orchestra, Monki or Forsman & Bodenfors.
The cultural and creative industries constitute a broad area that actually consists of 15 different sectors – everything from cultural work to advertising agencies. The industries also create different conditions for businesses to operate in. It’s not for nothing that creativity has been called “the New Steel” – a competitive force that, in addition to creating an attractive city to live in and visit, can also contribute innovative power to other industries such as automotive, manufacturing and medicine. Today, the self-organising cultural movements, the independent practitioners and the small producers of, for example, arts and crafts or artisanal food are gaining ever more recognition. The Maker movement represents a point at the intersection of art and technology, where new and established actors meet. The new elements are being created right here.
How we can help you as a creator
Business Region Göteborg creates the conditions for companies and actors in the creative and cultural industries to interact and meet. With the help of our networks and contacts, we can create fruitful connections between industries and find links between academia, business and society. We are your source for information on clusters for cultural and creative industries in Western Sweden, where to meet and where to turn to for advice on different issues. We mediate contacts and create meeting places. We help you when you want to increase your collaboration with large and small companies, universities, the public sector and other industries. Here or internationally.
We want the Gothenburg region to be an attractive place in which to do business and we want to make it easy for you to meet other players both inside and outside your industry. We create different meeting places and forums, such as ADA, Brewhouse and Saltet på Ringön. We arrange round table discussions to find out exactly what you need in your area.
ADA, Association for Design and Advertising, is a meeting place for creative industries in Gothenburg and Western Sweden. ADA works for favourable development and increased profitability in the creative industries. ADA has a well-established network, with seminars, Pecha Kucha meetings, newsletters and a website with local industry news that acts as a virtual meeting place. Don’t miss our calendar, which will keep you up to date on what is happening in the industry! ADA wants to create more momentum for the industry.
Read more about ADA >
Brewhouse is an innovative centre with a focus on cultural and creative industries. The concept encompasses some 70 companies, business incubators, modern studios and a larger experimental event and concert arena. Brewhouse was founded following requests from the industry and Business Region Göteborg was appointed to make the meeting place a reality. Physically speaking, you will find Brewhouse in Gårda, a stone’s throw from Valhallabadet.
Read more about Brewhouse >
Saltet på Ringön
Gothenburg has a borderland between establishment and subculture that has its very own tone. Collectively, creatively and genuinely. The music scene is just one example. Saltet på Ringön is about stimulating creative activity in the borderland between subculture and established culture. Run by Business Region Göteborg, Saltet på Ringön is one of Gothenburg’s jubilee initiatives for the city’s 400-year anniversary.
Read more about Saltet på Ringön här: www.saltet.org
"As a creator, one may want help with the business part, and the business itself, so that the energy can be focused on the creation instead."
Rasmus Heyman, Manager Cultural and creative industries
Film in focus
Gothenburg is focusing heavily on film by increasing its financial investments. The city already offers favourable conditions for the film industry. A few examples are access to expertise in game development and visualisation, experience from both advertising and feature film production, and the Gothenburg Studios film production complex covering 10,000 square metres.
Business Region Göteborg has an active role in the film initiative. We have, for instance, the City of Gothenburg's film coordinator who can help those who wish to film in Gothenburg with advice and point them in the right direction as regards permit processes. As an example, we help make the city more accessible for TV, feature film and advertising productions.
Here you can find more information about the City of Gothenburg's film coordinator >
A creative and tolerant hotbed
Creativity and entrepreneurial spirit have put Gothenburg on the map. Companies such as Nudie Jeans and Velour create attention-grabbing fashion, advertising agencies such as Forsman & Bodenfors win international prizes one after another and "the Gothenburg sound" is a well-known phenomenon among hard rock and metal fans.
The Gothenburg region offers a favourable environment for culture and innovation. Education programmes span a number of creative fields, including architecture, photography, film and design. There's also a market for industrial design among both the major industrial companies and their subcontracted technology consultants.
Why cultural and creative industries are important
Cultural and creative industries are gaining in importance as the more conventional manufacturing industry undergoes transformation. Nationally, the creative industries exhibit an annual growth rate in excess of five percent and currently comprise just over three percent of Sweden's gross domestic product.
Game developers, designers and other creators are part of a future sector. International references show that investments in culture and design development pay off. They create growth and strengthen the appeal of a region. An overarching objective for Business Region Göteborg is to make the region attractive to actors in cultural and creative industries.
Did you know that…
… more than 4000 companies and approximately 14,000 employees (2016) are operative in cultural and creative industries in the Gothenburg region?
… Electronic Arts' Ghost Games studio, which developed Need for Speed Rivals, is located in Gothenburg?
...that the cultural and creative industries are made up of 15 different sectors? These are: Architecture, Design, Crafts, Media and Market Communication, Computer games, Fashion, Film, Photography, Art, Literature, Music, Performing Arts, Mealtime, Experience-based Learning and Cultural Heritage.
...that the majority of these sectors are characterised by small businesses but there are some large companies within, for example, architecture, advertising and media.
...that the fashion sector accounts for about 15% of the workplaces within cultural and creative industries.
...that the advertising sector is the largest employer, with the approximately 1,000 workplaces each employing between 5-25 people. The sector also serves as an important commercial intersection for many of the other industries in the cultural and creative industries such as music, photography, film, design and illustration.
… some 40 companies in the film industry work out of Gothenburg Studios, which boasts more than 10,000 square metres of floor space?
… nearby Borås has advanced research in Smart Textiles, a textile college and extensive industry experience as Sweden's mail order centre – and is now a hub for Sweden's largest online stores for fashion and footwear?
… Gothenburg is home to some of Sweden’s fashion companies, including Lindex, KappAhl and Nudie?
… each year a design prize worth one million Swedish kronor is awarded at the Röhsska Museum in Gothenburg? It's the Torsten and Wanja Söderberg Prize, which aims to promote arts, crafts and design in the Nordic region.
.. .that The Gothenburg Sound are famous all over the world in the hard rock scene.
Creative & Cultural Industries
Business Region Göteborg is working with a number of prioritised industries. Creative & Cultural Industries is one of these. Creative & Cultural Industries comprises 15 industries that have been defined by the Swedish Agency for Economic and Regional Growth: Architecture, Design, Carpentry and Crafts, Media (New) and Marketing Communication, Video Games, Fashion, Film, Photography, Art, Literature, Music, Performing Arts, Catering, Experience-based Learning and Cultural Heritage.
To get in touch with ADA, please contact Rasmus Heyman. If you are interested in Brewhouse, contact Anna Svensdotter Dimle, and for Saltet på Ringön, Matilda Lindvall is the person to get in touch with. All contact details can be found on the left.